Rate Card Calculator

Calculate fair rates for your Instagram Reels, Stories, YouTube videos, and brand deals. Stop underselling yourself.

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(Likes + Comments) / Followers × 100

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How to Price Your Content as an Indian Creator

As an Indian content creator, pricing your brand deals fairly is crucial. Our rate card calculator uses industry-standard formulas based on:

  • Follower count: Your audience size directly impacts your reach
  • Engagement rate: High engagement means more valuable audiences
  • Niche: Finance and tech command higher rates than general content
  • Platform: YouTube videos typically cost more than Instagram Stories

Average rates in India (2024-25):

  • Nano creators (1K-10K): ₹500-₹3,000 per post
  • Micro creators (10K-50K): ₹3,000-₹15,000 per post
  • Mid-tier creators (50K-500K): ₹15,000-₹1,00,000 per post
  • Macro creators (500K+): ₹1,00,000+ per post

Don't settle for "barter collaborations" when brands can afford to pay. Use this calculator to know your worth and negotiate confidently.